This is the 5th article in the series ‘what are the MLM basics for marketing online.  Today we are discussing something which is central to all your efforts on the internet, your Blog. Every company should have a blog nowadays, they are becoming more of a necessity than just an ‘extra’ that a company offers.  Looking at the basic things you need in order to market your MLM business on the internet, the blog is completely central.

First of all, your blog needs to be self-hosted.  You will have to pay for hosting, but the blog will belong to you.  There are several free blog sites around, and whilst they are great for someone who is blogging for fun, if this is your home business, you definitely need your own.  This is because if it is a free site, they can close your blog down if they do not like something you do. This does not happen if you have a self-hosted blog.

I use a Wordpress blog, and although at first sight it seems quite complicated to set up, you soon make sense of it and find your way around the plugins and widgets!  If you need help, there is tons of it out there, just google your problem and see! It is also very easy to change themes, so you can keep your website fresh and interesting.

Your blog needs to be ever changing.  It needs regular fresh content in the form of articles and tips. Videos are always good for fresh content; keep your prospects interested.

You should have a page telling your story of how you got into Network Marketing and what you have done in your life so far.  To build up trust, you could have a page on any other interests you have or have photos of your family having fun.  Many blogs have a photo of the owner, so they are instantly recognised.  This will help with branding yourself.

One thing you should definitely have on your blog is an opt-in form to capture a prospects name, email and possibly telephone number.  People are more likely to sign up if they are being offered something they want, or something free.  Whatever articles and videos or other content you send out onto the internet, always make sure if has your blog address on it.  This way, if someone enjoys your article and wants to know more about you, they can click on the link to your blog and maybe from there become a lead in your business.

Don’t make it hard for a prospect to find you!  Without lots of links to your blog, it is just like an island in the middle of the internet. Make sure people can find it!

If you have enjoyed this MLM Basics For Marketing Online series, you may be interested in checking out Sue’s #1 Attraction Marketing System!

Tags: marketing online, mlm, mlm basics, mlm basics for marketing online, network marketing, online mlm basics

This entry was posted on Friday, April 2nd, 2010 at 12:27 am and is filed under Internet and Businesses Online: Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.